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Ford Sales Rise in May, Braptor Gets a Price Cut While Bronco Sales Increase

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2023 inventory is still plaguing dealer lots. Is now a good time to buy?
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Ford’s total car sales were up 11% in May, driven by hybrids, trucks and SUVs. The full-size Bronco saw an 18% increase in sales, while the Bronco Sport, facing a few recalls, saw a decline of 6%. However, year-over-year, the Bronco brand is still down 11% overall.

CarsDirect has reported that the Bronco Raptor is getting a $6,000 price cut, lowering its MSRP to $80,580. This is likely due to the large inventory dealerships are holding. There are approximately 4,000 2023 Broncos still in stock nationwide. Nearly 23% of those, or 930 units, are Bronco Raptors.

This comes after Ford launched a $1,000 cash incentive in March for Broncos in select locations.

With dealers sitting on inventory and new incentives from Ford, if you’ve been looking to purchase a Bronco, it’s becoming a great time to make a deal.

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