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Ford Bronco vs Jeep Wrangler: Sales

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Finally an objective metric. Who do you have on top? Read on to see who took the crown in 2023.
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As a follow-up to our previous article on Ford’s 2023 Bronco sales, we thought it would be fun to compare full size Ford Bronco sales with Jeep Wrangler sales in 2023.

Both were hit with a UAW strike this year. Neither had major refreshes. Pretty even playing field when it comes to the market. So… who came out on top?

Ford sold 105,665 full size Bronco models in 2023— down 9.7%.

While Jeep sold…

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Jeep sold 156,581 Wranglers in 2023— down 14%.

That’s a difference of 50,916 vehicles in favor of the Wrangler… outselling the Bronco by nearly 50%!

Looks like we’ll still be running into Jeepers on the trails. But the competition is good for everyone! Let’s bring on 2024.

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