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“Family & Friends” Pricing Coming to Bronco Lineup

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We hope you bought your Ford friends good Christmas presents this year. Estimated X Plan discount below.
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The Bronco Nation has gotten word that X Plan pricing is finally coming to the Bronco lineup.  Up until now X Plan pricing has not been officially available on any Broncos. Although, you will hear that some were able to haggle similar (or better) deals with their dealership.

X Plan pricing is part of Ford’s official discount programs. Plans A, Z and D offer the most generous discounts but are only available to Ford employees, retirees, and dealership employees. The X Plan, which has been out of reach for the Ford Bronco, offers discounts to family/friends of Ford or dealership employees and Ford Partners.

While the details of the Bronco X Plan offer are still forthcoming, traditional X Plan pricing has been calculated by the following:

  • Dealer Invoice – 0.4% + $275 admin fee

Since Ford is discontinuing the base model for 2024 and the starting MSRP is increasing by $3,500, this might be a warm welcome for some that don’t want to haggle with their dealership.

With the entry-level pricing of the full-size Bronco starting at $41,025, using the traditional X Plan calculation and average of historical MSRP to Invoice prices on the full-size Broncos, the X Plan discount would be about $1,388.70.

We hope you bought your Ford friends good Christmas presents this year!  If you have details of the official X Plan offer for Bronco, let us know!

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